I think, with the software he is using (Autorun) he wants a pop up menu when the cd is inserted with buttons to select which application on the disk to install.
I've used an older version of this software and it was very effective and easy to use. I just selected a few options, how many buttons I wanted then link each of the buttons to the program file you want to run. To make it easier, organize each application in it's own folder.
Then I think this Autorun Pro program will make the autorun.inf file. The autorun.inf will tell the computer to run the menu at cd insert.
Hopefully that wasn't too confusing.
The website says there is a built in step by step wizard. I would start with that.