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Sony Delays PlayStation 3 Release Until November

Sony Delays PlayStation 3 Release Until November

Published by Sami
03-15-2006

News Sony Delays PlayStation 3 Release Until November

Sony Corp., the world's biggest video-game console maker, will delay sales of the PlayStation 3 by about six months to early November, giving Microsoft Corp. more time to increase its share of the $20 billion global market.

The company had problems with a copy protection format for its Blu-ray high-definition DVD player, preventing a planned release this spring, Ken Kutaragi, president of Sony Computer Entertainment Inc., said at a media conference in Tokyo today.

Sony would be a year behind Microsoft, which released its latest Xbox 360 console in the U.S. in November 2005. The PlayStation 3 features Sony's Blu-ray technology and its fastest processor ever, forming a key part of Chief Executive Officer Howard Stringer's strategy to use entertainment businesses to spur sales of consumer electronics.

"The delay is negative, and the more important question is when they can start sales in the U.S.," Kazuharu Miura, a Tokyo- based analyst at Daiwa Institute of Research, said before the announcement. ``The Xbox 360 already had one run at the holiday sales last year, and if Sony can't get the PS3 out before year- end, they'll end up ceding two seasons worth of sales to Microsoft.''

Sony is targeting production of 1 million units a month for a global launch of the PlayStation 3 in November, Kutaragi said.

News Source: www.bloomberg.com


  #1  
By TwistedElegance on 03-17-2006, 07:37 AM
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I can see this delay both hurting and helping Sony. With the year after XBox release date, XBox may be considered "old technology" and a lot of people will rush to buy the newest thing, probably no matter what the cost.

I prefer Playstation, but I've never been the type to rush and purchase something just because it's the newest, coolest thing. I don't anticipate buying the new PS3 until well after the price reduces a good $100 or more. I'm completely content with my PS2.
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